Serious about social

Attention proves every day that social media is fundamentally altering purchase decisions. We’re a social media agency that creates digital experiences designed around where consumers are in a given purchase cycle. With unparalleled insights into how consumers browse, research and buy, we measure the conversations that count, such as “Do more people want to buy my product today versus yesterday?”

Attention: Dunkin' Donuts Global Donut Day
  

WINNING THE MOMENTS THAT MATTER

By understanding the intent behind communications in social media, we can pay attention to the moments that matter most. As a social media agency with 100 professionals in 5 global offices managing more than 500 programs, our analytics, planning, creative, newsroom-content, digital development, and cross-media engagement teams surface purchase intent and drive sales lift throughout earned, owned, paid and partner media.

Disruptive creative drives customer journeys

Social is a behavior, not a channel. People have an inherent need to share and socialize. Our social media agency creates the most disruptive online experiences because we tap into natural social behavior. Many brands create digital experiences by organizing around the brand. Attention organizes around the consumer. Our disruptive approach creates organically cross-channel experiences, uniting, search, social and email to drive the customer journey.

Attention video: inflight fashion show Watch the video

serious clients

Attention social media agency NYC Clients: Mattel, Dunkin' Donuts, Westfield, American Express, Microsoft, Enfamil, Sports Authority, Samsung, Purell, Otter Box

First social practice specializing in regulated markets

Marketers in regulated industries face different marketing challenges in developing social media strategies due to compliance and governance restrictions. That’s why Attention launched REG-SM, the first social media agency practice to specialize in social media marketing for regulated industries such as pharmaceuticals, toys, financial services and spirits.

REG-SM was developed through Attention’s extensive experience for industry leaders such as Gilead, Blackstone, Mattel and Diageo. The practice boasts a compliance-based publishing platform, social playbooks by industry and sector, and battle-tested reporting and approval workflows supported by unparalleled creative excellence, specialized content development and full-service audience development.

See the Cannes Lions Health video.
Read the Advertising Age article.

connect

info@attentionusa.com

917.621.4400

New York City
160 Varick Street
5th floor
New York, NY 10013

Los Angeles
3535 Hayden Avenue
Suite 350
Culver City, CA 90232

Toronto
340 King Street East
Suite 500
Toronto, Ontario M5A 1K8

London
Enterprise House
1-2 Hatfields
London, SE1 9PG

CAREERS

If you’re serious about social (and fun to work with!) we’d love to hear from you. Check out our career opportunities below.

CURRENT OPPORTUNITIES

Account Director

Social Media | New York, NY, United States

Job Title: Account Director

Supervisor/Manager: VP, Client Services


Main Duties/Responsibilities

  • Oversee 3-5 client accounts, dependent on size of scopes
  • Manage cross-functional team to ensure high quality deliverables
  • Own day-to-day relationships with counterparts on the Client team
  • Develop plans to grow services against existing accounts
  • Participate in new business pitches as required to represent the Client Services POV
  • Ensure financial viability for accounts both in project scoping and executional oversight 


Skills & Experience


Experience:

  • 5-8 years experience working in similar agency roles, at Account Director or Account Supervisor level

 Marketing/Business/Account Management Skills:

  • Partner with VP, Client Services to determine strategic direction and tone for account/team.
  • Identify short and long-term opportunities to foster growth of business
  • Manages agency’s day-to-day relationship with Client and ensures a high level of Client satisfaction
  • Understands the client’s business, beyond social media and brand-specific issues
  • Brings good judgment, a broader perspective and stress management to “crisis” situations
  • Leads insightful, well-rationalized strategic recommendations and points-of view requiring minimal input
  • Collaborates in writing inspiring creative briefs and has a perspective on creative valued by others
  • Demonstrates advanced knowledge across a variety of media
  • Responsible for development of scope of work and staffing plans for review by VP, Client Services
  • Helps to manage profitability of the account by managing expenditures against client work

 Communications Skills:

  • Be a good listener
  • Lead strategic recommendations and sell them to the client
  • Be able to craft a strong presentation – both written and verbal
  • Articulate effective strategic rationale and logic flow
  • Be clear, concise, articulate, focused, persuasive, wise, responsive and confident

 Client Management Skills:

  • Establish, manage and cultivate strong client relationships. Manage and exceed client expectations.
  • Be the primary contact for the client and has a strong relationship with the Brand Director or equivalent level in Advertising or Marketing
  • Buys time from Clients when required

 Team/Agency Leadership Skills:

  • Responsible for leading his or her team. Assumes responsibility
  • Keep VP, Client Services aware of all issues affecting the client
  • Motivate people reporting to him or her, plans their development and actively manages their career
  • Contribute positively to agency morale – constructive dissatisfaction is encouraged, but individual must consistently contribute positively to the general will of the agency
  • Inspire a passion for advertising

Career Progression:

  • This role is a senior-level client and team leadership role
  • Next step in career development is the Group Account Director role, taking on more agency leadership responsibilities and overseeing larger groups of clients, with Account Directors managing the day-to-day. A specific timeline can be developed upon the next annual review, while evaluating achievements in the Account Director role to date.

 

APPLY

Senior Analyst

Social Media | New York, NY, United States

THE ROLE


The Senior Analyst will be a passionate member of the agency’s analytics department. As part of our team, you will have the opportunity to utilize your knowledge and skills creatively to support client campaigns and programs and recommend solutions that are supported by your thoughtful analysis.

The ideal candidate understands how to design, construct and provide analysis of marketing campaigns & social conversation data for key clients including monthly and quarterly updates, and ad hoc requests, leveraging web site data, social media channels, earned media, and paid advertising.

The Senior Analyst will play a key role in experimenting with new ways of measuring and tracking the impact that content/social have on consumer behavior and client businesses. This means identifying new (or old) methods of measurement and technology platforms that connect the agency’s creative campaigns back to real business impact. This means forging new or deeper partnerships with platforms like Omniture, Crimson Hexagon, and People Pattern to connect the dots between social, content, owned channels (ecommerce), CRM, and consumer databases.

This role will require solid knowledge of social listening and reporting tools like Crimson Hexagon, Sysomos, or etc. A solid understanding of how data is collected and verified is required. Familiarity with audience research tools such as Comscore, E-Marketer, and MRI is a plus, as is experience with Atlas or paid social ad platforms.

 

RESPONSIBILITIES

  • Collection and synthesizing of data for our clients.
  • Collaborate closely with strategists to develop research methodologies from social listening and surveys to focus groups and audience interviews to develop deep audience insights.
  • Create easy to digest Excel dashboards and to write clear concise PowerPoint Presentations for clients summarizing data insights, outcomes and implications in a straight-forward and enlightening way
  • Managing and mentoring junior team members.
  • Owning and evolving the agency’s measurement & attribution philosophy to show the true impact of content/social marketing on consumer behavior and business objectives.
  • Bringing new, creative, crazy ideas to the table no matter how different they are from what we do.
  • Vet new technologies and startup partners through our Ventures division in the interest of enhancing the agency’s approach to analytics and beyond.
  • Contributing to agency thought leadership and representing the agency’s POV to clients and the industry at large.
  • Comfortable working with a broad range of cross functional staff – junior to senior, creative to media, design to strategy, etc.
  • Ability to present compellingly, confidently and convincingly. 

 

QUALIFICATIONS 

  • 3-6 years agency experience in social/digital analytics or research
  • Strategic thinker, able to help guide ideas to align with clients’ strategy
  • Multi-tasker, able to work on several clients in diverse industries at once
  • Detail orientated, strong attention to detail and presentation
  • Story teller, able to make presentations (internal and to clients tell a clear, compelling, and concise story
  • Strong written and spoken communications skills, able to command respect of those whom you interact with and present with passion
  • Personable and work well in a collaborative, multi-disciplinary environment
  • College degree

ABOUT ATTENTION

At Attention, we believe our role as social/content marketers is to unlock the full potential of social platforms and behavior to drive meaningful outcomes for our clients’ businesses. Our vision as an agency is to use content and social to drive REAL business outcomes that our clients can take back to the boardroom. We do this for an impressive array of clients such as BMW, American Express, Goldman Sachs, Williams-Sonoma, and Dunkin’ Donuts.

The age of likes, comments, shares, and followers as the end-all, be-all of social is dead. The new world is up for us to define, and we are seeking curious, motivated minds to work closely with us to build the vision. At the foundation, it’s about using social data and behavioral insights to drive those real business outcomes that we seek to create.

As a social media agency with 100 professionals in 5 global offices managing more than 500 programs, our analytics, planning, creative, newsroom-content, digital development, and cross-media engagement teams surface purchase intent and drive sales lift throughout earned, owned, paid and partner media.

 

APPLY